Top 5 Reasons Manufacturers Use Flexible Packaging
Use of Flexible Packaging by manufacturers will continue to rise in the next 5 years. Based on the Flexible Packaging Transition Advantages study recently completed by the Flexible Packaging Association here are the biggest reasons why.
1) Lowered costs of production - Production costs boil down to the efficiency of the manufacturing process and cost of materials. Printed flexible bags such as stand up pouches, spouted pouches for liquids, even flat barrier bags or pillow pouches, are produced by laminating together multiple layers of scientifically-formulated films. The difference in the amount of time, energy and material costs required to produce thin layers of film versus glass and plastic jars is considerable. Choosing flexible packaging solutions also eliminates the costs of manufacturing and/or storing extra packaging materials like added inner liners or outer boxes, bags, cartons, and/or other containers.
2) Supply chain efficiencies/lowered costs of transportation - Manufacturers focus on these key factors to lower transportation costs – minimize shipping space, cube size and/or weight and reduce the risk of damaged packages during shipment. Printed flexible packaging reduces shipping and transportation costs because they weigh less and consume less space. Other packaging types ie: boxes, glass and plastic containers, take up a lot of space; much of which could be empty space either between packages or inside of them. Flexible packaging designs were made to be pliable in order to better absorb impact. And because flexible packaging is mostly used to carry liquids, there is less risk of the contents being damaged, lost or wasted, reducing costs and expenses.
3) Improved competitive positioning through consumer appeal – Consumers are choosing brands that provide convenience. Flexible, all-in-one package that gives consumers convenient, value-added features like built-in-handles for easy carrying, a re-sealable zipper/closure, and a lean profile for saving leftovers while providing leak resistance and microwave capabilities.
4) Sales increases – The study showed that 55% of manufacturers who increased use of flexible packaging also reported sales improvements.
5) Ability to price a product at a premium – 46% of consumers are willing to pay more for food stored in flexible packaging.
Check out the Operational Efficiency and Consumer Appeal eBook for more insights into the benefits of transitioning to flexible packaging.
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